How AI Assistants Decide Which Brand to Recommend
When an AI decides who to mention, there are really three forces at work, and it helps to separate them.
Field notes & frameworks
Articles for people building connected experiences.
Original thinking at the intersection of measurement, customer intelligence, data architecture, and responsible AI.
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Anatomy of an MCP Tool Definition What Actually Makes an AI Agent Useful with CJA
When people talk about connecting AI agents to AEP and CJA via MCP, the conversation usually stays at the architecture level.
The 5 Customer Journeys Every Bank Should Be Measuring (And How to Do It in CJA)
Here are the five every bank should be measuring — and how to actually do it.
Consent Is the New Bottleneck in AI-Driven Personalization
Why consent architecture—not data—is becoming the constraint on personalization at scale.