Server-Side Is the Quiet Default Now. Most Stacks Aren't Ready.
Why turning on CAPI is only the beginning—and why server-side collection requires rethinking identity, consent, deduplication, and the system of record.
Field notes & frameworks
Articles for people building connected experiences.
Original thinking at the intersection of measurement, customer intelligence, data architecture, and responsible AI.
All writingBanking AnalyticsAdobe & AnalyticsAI & Customer Intelligence
The RACI Is the Real Architecture Diagram
Data flow explains how a platform can work. Ownership determines whether it will.
Identity Is the Project. The Platform Is Just Where It Lives.
Why identity—not the platform—determines whether profiles, audiences, journeys, personalization, and measurement can be trusted.
From AI Search to an Active Bank Customer Connecting the Journey with Adobe
What Adobe Brand Visibility, Semrush, AEP, and CJA can reveal—from AI discovery to account servicing.
The Onboarding Cliff Connecting the First 90 Days with AEP and CJA
How banks can connect early customer signals, identify stalled onboarding, and measure whether an intervention helps.
Choosing a CDP? Start With Your Data and Architecture
Composable, packaged, or hybrid: a practical comparison of GrowthLoop, Hightouch, Adobe, and Salesforce—and the foundations that make any of them work.
Prompt Library LLM Brand Visibility
A practical library of 1,271 prompts for measuring how AI assistants represent, recommend, and cite banking products and services.
External Audience Intelligence with AJO Orchestrating Pega, Email, Adobe Target, Meta, and Google
How AJO coordinates journey progression while specialist platforms execute and CJA measures the complete experience.
From External Audience Intelligence to Measurable Action An Adobe Architecture Without AJO
How external audiences move through RTCDP, Pega, Zeta, Adobe Target, paid media, and CJA in a closed measurement loop.
Your Competitor Gets the Citation. What Does Their Banking Page Have That Yours Doesn’t?
A practical banking citation audit for comparing product-page clarity, evidence, accessibility, and answer accuracy.
My AEP Architecture Map From Customer Data to Personalized Experiences
A practical walkthrough of AEP: planning, ingestion, XDM, identities, profiles, audiences, and activation.
Third-Party Reviews Are Now an SEO Channel. Act Like It.
Why review platforms now shape which brands AI systems discover and recommend.
Report Suites Are Gone Rewiring Your Brain to CJA
The mental models Adobe Analytics practitioners need to unlearn when moving to CJA.
How AI Assistants Decide Which Brand to Recommend
Three forces determine which brands become part of the answer—and which remain invisible.
Anatomy of an MCP Tool Definition What Actually Makes an AI Agent Useful with CJA
What actually makes an AI agent useful with Customer Journey Analytics.
The 5 Customer Journeys Every Bank Should Be Measuring (And How to Do It in CJA)
Five journeys every bank should measure—and how to do it in Customer Journey Analytics.
Consent Is the New Bottleneck in AI-Driven Personalization
Why consent architecture—not data—is becoming the constraint on personalization at scale.