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Daily tips & learning

Small ideas.
Practical impact.

Short, useful lessons on Adobe MarTech, analytics, customer journeys, governance, and applied AI—all collected in one place.

Adobe CJA Tip

💡 Creative Analytics Gets Smarter

Adobe CJA Content Analytics now extends to paid media, using AI to analyze creative attributes—not just campaign or creative IDs.

Instead of asking “Which ad performed best?”, teams can now explore “Which creative characteristics drive engagement and conversion?”

Key takeaway

Creative analytics is shifting from measuring creative IDs to creative intelligence.

Adobe MarTech Tip

💡 MCP Is Changing How AI Works in AJO

Adobe Journey Optimizer is moving from AI that assists to AI that acts.

With CX Coworker and MCP tools, AI agents can now discover, create, update, clone, and manage AJO content such as templates, fragments, landing pages, and journey content.

Why it matters

MCP could become the new integration layer between AI agents and MarTech platforms.

Architects should start thinking about:

  • Agent-level permissions and least-privilege access
  • Human approval before publishing
  • Asset versioning and audit trails
  • Clear separation between AI-generated, AI-modified, and approved production content